Account Director

Miami, FL

The Account Director works in conjunction with the Leadership Team in support of all advertising, marketing and business efforts for specific accounts. The Account Director manages and leads a team to bring creative and strategic thinking to every media experience. The Account Director should be able to build strong teams and partnerships, establish the communication and responsibilities cadence across all internal teams and clients for which he/she is responsible. The Account Director should be strategic, disciplined, an innovative thinker and have a broad understanding of traditional and digital media, marketing research, content marketing, social marketing and analytics. The Account Director will work in a fast-paced environment and thrive in an entrepreneurial and results-oriented culture.

Responsabilities:

  • Monitor client business daily/weekly to ensure strategy & metrics are successful
  • Develop strong relationships with senior level Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met
  • Anticipate Client needs, keeping the agency in the position of leading rather than following
  • Keep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performance
  • Create atmosphere that demands a business-building approach to Client’s business. Utilize Agency resources to develop plans to grow business
  • Stay updated with industry news (magazines, websites, etc.)
  • Conduct annual strategic review/input sessions (with quarterly follow-up) with Client Marketing management to discuss marketing communications plans, review objectives and strategies, and determine advertising needs
  • Ensure that account supervisors, account executives, assistant account executives and account coordinators provide all appropriate information and direction for development of accurate strategic briefs
  • Develop and review creative brief(s) for inclusion of necessary marketing checkpoints to ensure the creative team has a sound platform on which to build creative
  • Work with the creative and account teams to develop the most effective method of presenting advertising to clients.
  • Work with media planning in development of media plan, based on reach and frequency goals. Review the plans with Client, in coordination with media planning. Review changes in plans and submit media action request for necessary changes to plan
  • Provide accurate direction to planning and buying groups regarding changes in plans per Client direction, as well as approval of Agency proposals/recommendations
  • Ensure all media projects / buys are implemented in an accurate and timely fashion
  • Work with media planning in identifying new media opportunities
  • Attract new talent. Be constantly alert for prospective employees who have outstanding ability. Help sell the organization as the ultimate advertising agency to work for
  • Be a leader and role model for staff, promoting a cohesive team environment
  • Train and coach staff, helping them to learn and grow

Requirements:

  • Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
  • 6+ years experience as an Account Director or Account Supervisor in a full service agency
  • Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
  • A strong account management background, including past experience managing client accounts and supervising account teams
  • Proven leadership abilities and managerial experience as a disciplined team leader. Strong coaching and mentoring skills
  • Great relationship building qualities
  • Experience identifying superior business building opportunities
  • Proven ability to manage multiple tasks while working independently
  • Strong attention to detail
  • A strong sense of urgency and commitment to get the job done quickly and with high quality
  • Excellent communication skills, both written and verbal, with people at all levels of an organization
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