The world’s first luxury hotel instagram magazine
Inspired in luxury magazines, we deconstructed our properties through an innovative, high-end-focused storytelling approach. Specially crafted content showcased artistic details of spaces, associates and dishes prepared by JW Marriott Hotel’s talented chefs.
THE ART OF PLATING
Specially crafted videos that showcase the artistic details of dishes prepared by JW Marriott Hotel’s talented chefs were highlighted as a new approach we now call “The Artistry Behind The Plating”
Instagram stories were also used to drive traffic by showcasing this new approach, and providing awareness around which locations were being highlighted.
All of our content was shot and optimized for mobile distribution, so our audience had the optimal viewing experience.