The world’s first luxury hotel instagram magazine

Inspired in luxury magazines, we deconstructed our properties through an innovative, high-end-focused storytelling approach. Specially crafted content showcased artistic details of spaces, associates and dishes prepared by JW Marriott Hotel’s talented chefs.

THE ART OF PLATING

Specially crafted videos that showcase the artistic details of dishes prepared by JW Marriott Hotel’s talented chefs were highlighted as a new approach we now call “The Artistry Behind The Plating”

PROPERTY STORIES

Instagram stories were also used to drive traffic by showcasing this new approach, and providing awareness around which locations were being highlighted.

INSTAGRAM FEED

All of our content was shot and optimized for mobile distribution, so our audience had the optimal viewing experience.

314%

Increase
profile

212%

Video views
increased

20%

Followers
increased