In 2017 the Caribbean and Mexico were hit with a wave of bad circumstances due to hurricanes and violence in the region. As a result, sales for Marriott Caribbean and Mexico Resorts were affected negatively. Marriott was faced with the challenge of changing travelers’ perception and to build awareness that the region was back in business and paradise was restored. Utilizing the latest Apple AR kit, the “Portal to Paradise” app was developed as a way to do just that.
Users download the app directly to their iOS mobile device. Once in the app they are prompted to identify a flat surface at which to aim the phone. An entry point will appear that allows consumers to walk through the door and be instantly “transported” onto the white sand beaches of the Caribbean or Mexico. Users can then choose from a list of participating resorts from the region, enticing them to experience the luxurious rooms and breathtaking grounds of each resort.
Download the APP
Pick a place
Live the experience
The app launched at an event held in Grand Central Station in New York City. More than 600 guests had the opportunity to engage with the app for a chance to win instant trips. Within two weeks, the app was downloaded 1,200 times.