Netflix: The Old Guard

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BRIEF:
Our challenge was to raise awareness and generate excitement within the geek and gamer community for the launch of the Netflix original movie, "The Old Guard."
APPROACH / METHODOLOGY:
We launched the first-ever Netflix subscription that never dies. To win it, participants only needed to prove themselves as the most badass mercenary in the country by achieving the highest score in our three-day "The Old Guard" event game.
KEY FINDINGS / OUTCOMES:
+590,000 Page Views
+171,000 Registrations
+50 Publications
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Date:

October 6, 2023