Emperador XtraPower

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BRIEF:
Develop a creative campaign to launch the new XtraPower Emperador cookies, creating a connection with gamers.
APPROACH / METHODOLOGY::
  • Create an attractive hero video to show the Xtra Power of the cookies.
  • Creative and catchy social media content to generate engagement with gamers.
  • Streaming with a famous streamer, El Mariana, on Twitch.
KEY FINDINGS / OUTCOMES:
  • 1 Hero video.
  • More than 30 social pieces.
  • +25M views.
  • +400M impressions.
  • FreeFire collab.
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Date:

October 11, 2023