Playstation x Fortnite
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BRIEF:Develop digital content for PlayStation social media in collaboration with Fortnite and Epic Games, announcing the launch of a skin of one of the most iconic heroes in Latin America and Mexico: Chapulín Colorado.
APPROACH / METHODOLOGY:
- From the "Chipote Chillón" to the "Chiquitolina Pills," we wanted to pay homage to the story behind Chapulín Colorado by using all his gadgets in a fascinating video teaser to launch the activation
- Once the gadgets were revealed, we showed our hero and shared the incredible news of his Fortnite skin
KEY FINDINGS / OUTCOMES:Fans loved the skin and the way we announced it. Some streamers even did Chapulín Colorado cosplays on their Fortnite streams, and the social media content became one of the top performers for LATAM.
October 30, 2023