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BRIEF:Gatorade 5v5 was born as a way to connect to young soccer players in a relevant way, giving them the opportunity to shine in a global arena.
APPROACH / METHODOLOGY:
- For the past 5 years, we've led the promotion and execution of the program, leveraging iconic players like Messi and sponsorships with Adidas and Playstation.
- Now in its 5th year, our team traveled to Paris to ensure the production would run smoothly.
KEY FINDINGS / OUTCOMES:More than 22 countries participated in the tournament, with digital efforts reaching 31 million views, and over 410 million impressions.
October 11, 2023