Pepsi UCL

At vero eos et accusamus et iusto odio digs imos duis qui blandit is praesentium vlu ptatum deleniti atque corrupti quos dolores et quas molestias excepturi.

BRIEF:
In 2022, we took Pepsi and two influencers to live an incredible experience at the UCL final.
APPROACH / METHODOLOGY:
  • Our objective: create real-time, engaging content that showcased the football universe Pepsi plays in and dominate the UCL conversation in LATAM.
  • It was challenging to create a campaign that reached several markets, but also, all production had to be done in Paris, balancing daily live content, different influencers’ schedules, and campaign updates.
  • Thanks to our nimble and resourceful production methodology, we were able to meet different stakeholder exceptions and enjoy the thrill of the UCL final.
KEY FINDINGS / OUTCOMES:
  • Built mass reach and entertainment at scale
  • Connected to Gen-Z
  • Quick turnaround on creative changes
  • Average engagement rate of 8.4%
Category:
Tags:
Date:

October 11, 2023