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BRIEF:In 2022, we took Pepsi and two influencers to live an incredible experience at the UCL final.
APPROACH / METHODOLOGY:
- Our objective: create real-time, engaging content that showcased the football universe Pepsi plays in and dominate the UCL conversation in LATAM.
- It was challenging to create a campaign that reached several markets, but also, all production had to be done in Paris, balancing daily live content, different influencers’ schedules, and campaign updates.
- Thanks to our nimble and resourceful production methodology, we were able to meet different stakeholder exceptions and enjoy the thrill of the UCL final.
KEY FINDINGS / OUTCOMES:
- Built mass reach and entertainment at scale
- Connected to Gen-Z
- Quick turnaround on creative changes
- Average engagement rate of 8.4%
October 11, 2023