PS4 launch based on social insights
Social TV & Multi Screen Engagement
Millions in tickets sold through FB
Downloads in one day Guinness World
For over a decade, we have influenced real people through branded interactions that are designed to be shared.
- 150k epic moments
- 4M+ visits
- on Google Play
- 50 x ROI
- 7 minutes av.
- Viral factor
This campaign proved that we can leverage massive engagement on Facebook to generate high levels of ticket sales.
- 8.3 million downloads in one day
- Social by design
The Webby Award was cool, but setting a Guinness World Record for Most Downloads in one day was awesome.